154 data points · online marketing research
We analyze real storefronts to show which marketing tools stores actually use.
Structured research on Shopify marketing tools, email platform adoption, and the signals that separate well-instrumented operations from the rest. Based on publicly accessible storefront signals, not surveys or vendor claims.
Example insight: stores using Klaviyo in the current dataset show more than 2x the average tracking signal density of non-Klaviyo stores.
Email tool adoption
154 Shopify stores · publicly accessible storefront data
94 stores
28 stores
42 stores
Research & Analysis
Dataset studies and tool breakdowns based on publicly accessible storefront data.
We analyzed 154 Shopify stores — here’s what we found about email marketing
A structured look at Klaviyo adoption (61.0%), CRM penetration, blog presence, and the tracking signals that consistently separate high-complexity storefronts from the rest.
Why 61.0% of Shopify stores in this dataset use Klaviyo
Klaviyo doesn’t appear at random. It correlates with stores that have reached operational depth — broader catalogs, more tracking signals, blog infrastructure, and review systems. Here’s what the data shows.
What is Ruffiliate?
Ruffiliate publishes data-driven research on ecommerce marketing tools, store architecture, conversion stack patterns, and what actually separates high-performing operations from the rest. Everything here is derived from publicly accessible storefront data and structured analysis, not vendor whitepapers or surveys.
The current dataset covers 154 verified ecommerce stores. Coverage will expand across platforms and topics over time, starting with Shopify and related marketing tooling.